Orange needed a prompt, innovate, low budget solution immediately.

For our target, waiting for the bus is considered a waste of time when they only wish they could be connected. They are attracted to surprising, dynamic technology so we installed touchscreen computers in strategically chosen bus shelters across Madrid. Why not go online while waiting for the bus?For one week in July, users could surf the Internet with a high speed connection for free!

-16% increase in Orange "Internet" awareness-Awareness translated into consideration (+6% increase)-9% increase in consideration as first choice provider-Emotional Brand "Proximity" +50%-x4 average weekly sales increase in outdoor weeks