Challenge prospects to check their company’s conditions through the BELT TEST and then inviting them for a more in-depth checkup.The crucial question was: “How much does the Internet weigh on you?”.The answer: “With Netscalibur you are in the ideal shape to make the most of the Internet and maintain focus on your core business”.Flight 1:- multi-dimensional mailing “BELT” (top 500 prospects)- flat mailing “BELT” (3000 prospects)- dedicated website (www.belt.netscalibur.it)Flight 2:- recall flat mailing “PUNCHER” (flight 1 no responders)

The first mailing was so appreciated that after a few months the clients asked the agency to realise the recall mailing to be sent to no-responders.