Cannes Lions

INTERNET TOOL

Y&R BUENOS AIRES, Buenos Aires / AGEA / 2011

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Overview

Entries

Credits

Overview

Execution

To enjoy Hisker’s benefit, you just need to enter Ole.com.ar, download the application, define the criteria or URLs to be replaced and set the ones you want to replace them for. An infinite number of syllables and words related to sex and social networks have been associated for Hisker to detect the pages that can get us into trouble and automatically replace them for other ones. Hisker includes Ole as home page. Though, of course, no one has to know that. And for those who join Ole via Twitter or Facebook, Hisker’s engineers are preparing a plus: Hisker Pro, the evolution of the application that will enable the automation of the functions to execute programmed History clean-ups.

The application was promoted with banners at Ole’s web site, with print ads in Ole’s newspaper, and obviously, in social networks, achieving a high level of response.

Outcome

Hisker was quick to take over the web and the social networks. Dozens of sport related blogs, men and the technology, replicated the action. Several of the most important download sites of the world are already offering Hisker’s download from their pages. The days of dismissals for unproductive navigation are over. Divorce suites based in forgotten Facebook trails have come to an end. Hisker has arrived to change the History. Literally speaking.

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