Brief: To create awareness in youth against intolerance (racism, xenophobia, homophobia…) Solution:We turned the problem around, presenting intolerance inverse to the traditional way where the person suffering discrimination is the one with the problem.

When there is intolerance, the person who owns the problem, who is not “normal”, with real fears is precisely: the intolerant.Thus, calling on famous organisations to help people with problems, we created: Www.intolerantesanomimos.orgA portal with tools and information to detect and “overcome” the problems of intolerant people.Results:• over 150,000 visits. 237%/objective.• 36,980 downloads (commercials, posters, articles…)• news with spontaneous coverage in most TV news and newspapers.