Get. Go. Gone. is a direct-to-consumer campaign for Cologuard, a noninvasive, easy-to-use, at-home colon cancer screening test. In this spot, the test box animates, becoming a friendly guide to the ease of using the test in the privacy of your own home. The box character (Lil’ CG) gets viewers comfortable with the DNA science that makes the test accurate and the simplicity of collecting a sample and sending it back to the lab. And, as appropriate, the Lil CG encourages patients to ask their doctor if Cologuard is right for them.