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INTRODUCTION SERVICES AND TOURS

LOWE ADVENTA, Moscow / A FOREIGN AFFAIR / 2008

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A Foreign Affair is the biggest online introduction agency in the world. To communicate with men looking for a beautiful wife online, the choice of a viral seemed logical. Since they are internet users, there was a chance they might have seen DOVE Evolution. This, combined with the idea of a woman that doesn't need retouching, was enough to spark the viral effect. It started with an e-mail to the database of the client and a link on YouTube. In only 5 days, the viral had already collected 14 honors on YouTube, including #1 Most Viewed (This Week) YouTube - Russia. On its third week, with over 80.000 views, it was already the Most Viewed Of The Month YouTube - Entertainment Russia.

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INTRODUCTION SERVICES/TOURS

LOWE ADVENTA, Moscow

INTRODUCTION SERVICES/TOURS

2008, A FOREIGN AFFAIR

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