The aim was to use this break for an eye-catching campaign that promotes the new season.

The campaign had to stand out among the usual concert promotion, which only announces the artists. The idea also had to underline the exceptional quality of the orchestra as one the world's most outstanding orchestras.

To visualise the inventory idea, we extensively photographed everything in the Berlin Philharmonic concert hall: from the musicians and their instruments on to the most mundane objects like chairs and music folders. A variety of outdoor posters in prominent locations in Berlin displayed the musicians and objects clearly arranged in categories with our message in between: “Closed for inventory” with reference to the new season 2015. The poster show each object as a true work of art.

The campaign underlined the outstanding character of the orchestra as even their most mundane objects are pictured as works of art. The variety of posters created an eye-catching effect in the city Berlin and gave the perfect start for one of the most successful concert seasons of the Berliner Philharmoniker.