Cannes Lions
HARRISON TROUGHTON WUNDERMAN, London / M&G INVESTMENTS / 2006
Overview
Entries
Credits
Outcome
The Insert pulled 0.077% - which is very high for this medium in this sector. This gave us a CPR of £82 (a very good result when you consider that our Brand Response press was pulling at an average CPR of £223). Moreover, 33% went on to convert to sales – which is a very high conversion rate.