Creative Execution:Every part of the campaign conserved resources: The posters needed much less paper than normal posters. Or worked with only half as much oil-bearing paint. And electricity was turned off at the illuminated posters.

Effectiveness: The campaign gave Bank Coop a clear profile and was able to lift up the degree of popularity. On a survey after the campaign, 85% of the asked interviewees had a positive mind, like "fair banking" and "responsible investment policy".