The Invictus Games are an international sports event. Initiated by Prince Harry in 2014, the games came to Germany for the first time in 2023. An audience of 100,000 people from 30 countries was expected.

The task included the show concept, stage design, artist booking, and production of the Opening and Closing Ceremonies.

The goal is to give soldiers who are wounded, injured or ill in body and soul a greater awareness and recognition in society and to support their path in rehabilitation.

Every detail of the concept was tailored to the competitors wounded in body and soul, as well as their families. In each showpiece, efforts were made to embody inclusion and convey appreciation—sometimes openly expressed, sometimes unspoken, but always in a natural way.

Therefore, both ceremonies were centered around the vision of CELEBRATING LIFE, providing an emotional framework for the entire sports week.

We crafted a four-chapter narrative that kicked off the sports week with an engaging opening show that seamlessly extends into the closing show. The opening ceremony focused on the competitor's recovery story. The closing ceremony celebrated the hidden champions - the family and friends who take a big share in the positive outcome of the recovery.

High-ranking politicians and famous music superstars (Sam Ryder, Rita Ora & MACKLEMORE) embraced our vision of celebrating life and featured it in their presentation, giving both shows a unique vibe.

The Invictus Games draw attention from a worldwide audience.

Under the motto “A HOME FOR RESPECT.” the city, together with the German Armed Forces, welcomed around 500 competitors from 21 nations and approximately 1,000 family members and friends to compete in ten disciplines.

Strategy: For this particular and distinctive show, we collaborated with a range of experts to design a comprehensive experience.

Recognizing that each cultural background presents unique challenges, we took proactive steps to engage in discussions with all nation managers to integrate their perspectives into the bigger picture.

"We love to grow and get better day by day, so we learn from each other and our collective experiences."

It is hard to prove that an event was special, aside from the fact that the 2023 Invictus Games were the largest in the history of Invictus.

Over 140,000 attendees showed up for the Invictus Games on-site and millions via broadcast, laying the foundation for its annual occurrence in Düsseldorf.