Cannes Lions

INVISIBLE

McCANN ERICKSON, Santiago / CHILE GOVERNMENT / 2014

Case Film
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It is a piece that highlights the indifference on how we treat the old people from the Government of Chile. Through a simple example, we see a family that is coming out of its house, who completely ignore an old man who was in front of them and that also goes unnoticed to the viewer. The message is: Your indifference is your way of abuse.

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