Cannes Lions

INVITATION

ponce buenos aires, Buenos Aires / TEDX RIO DE LA PLATA / 2014

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Immigration from different corners of the globe to Buenos Aires led to a mixture of dramatically opposed cultures and resulted in a beautiful aberration of anthropology: The citizen of Buenos Aires - a.k.a 'El porteño'.

?'El porteño' is a know-it-all. It's in their DNA. They think that they have the solution to every problem. Any “porteño” will claim to know how to pay off the foreign debt, end hunger in Africa and win the football world cup.

?In this context, when 'Tedx Talks' landed in Buenos Aires, unlike in the rest of the world, they had to battle this extra obstacle.? ‘Invitation’ appeals to this particular feature of the citizen of Buenos Aires and under the motto ‘Come knowing everything. Leave knowing something’, it invites the people of Buenos Aires to attend the ‘TEDx Rio de la Plata’ talks.

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