Committed to engaging consumers in innovative ways, KRAFT wanted its new resource app to not only be informational and entertaining, but to also break new ground. The iPad functionality and versatility provided the ideal format. Big Fork Little Fork app created a kitchen table setting as the background, with a universal pop-up navigation ring, ensuring the consumer will never get lost. Vibrant colours, clever animation and intuitive navigation seamlessly blend teaching and fun. Icons and colourful visual cues help parents identify and swiftly move between 300 recipes, tools, tips, how to videos and interactive educational games.

The result is an amazing app yielding 15+ minutes of engagement per session, extensive PR coverage and a growing list of accolades that include a Silver Award at the Custom Publishing Council’s annual Pearl Awards and Ad Age’s Media Vanguard Award to name a few.