The new Nano continued Apple’s tradition of unmatched innovation. It’s smaller, lighter, more mobile than ever and still has a full color screen. “New Way to Nano” shows off all of these things while keeping the product rooted in music and fun. In the spot we see a Nano clipped to someone’s pocket, as the person’s hand unclips it and moves it to a different spot, we also transition to it being clipped to someone else’s body. We go from person to person with the Nano always being moved to a different spot.