Cannes Lions
TBWA\PARIS, Boulogne-Billancourt / AIDES / 2013
Overview
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Credits
Description
Recent studies show that a man's I.Q. decreases as he gets undressed.
So ladies when he is getting down, you might have to think for both you, get him dressed!
Execution
For the film AIDS, we synchronized the song "Baddest Man Alive" derived from the collaboration of Black Keys & RZA for the soundtrack of the film "The Man With The Iron Fists".
This title was chosen in line with the film AIDS and he wishes messages past.
Show men in some strange situations when they want to impress girls.
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