Cannes Lions

Is It Gonna Get Any Weirder?

GRAYSON MUSIC, Toronto / REDDIT / 2022

Film
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Overview

Entries

Credits

OVERVIEW

Execution

For the annual Reddit year in review recap, the client asked for a fun and quirky song with lyrics that pair with some of the most popular videos and posts on Reddit from the year. They needed a track that conveys the emotion of ’things will get better / that could have been worse” but in a funny, quirky, and weird way. We were given a list of the most popular posts on Reddit and was asked to incorporate as many as possible into the lyrics.

Our solution was to engage a camp of songwriters to turn these moments into a song that people could relate to, but in a cool, modern, and relevant way. We identified LA-based artist Molly Moore as the ideal artist to pair with pop producer Davey Badiuk, and the infectious vocal delivery, witty lyrics, and fun, quirky production resulted in exactly what the client was

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