Nando’s always looks to feed the nation with humorous and irreverent points of view. This inspired our spots to be funny, relatable and resonate.

Isbindi means liver “audacity” so we wrote 3 scenarios that play between the dual meanings. Promoting the right audacity/liver to have from Nando’s.

.We developed a targeted advertising strategy that included social media ads and sponsored influencer content. We further leveraged influencer marketing to reach a wider audience and increase brand awareness.

There has been a noticeable positive change in customer behaviour when it comes to buying livers from Nando's. More and more customers are choosing to opt for our liver dishes due to the funny radio spots.

In South Africa, “is’bindi” means liver and audacity, something that Nando’s is famous for. So when we decided to include “is’bindi” on the menu, we had to find a funny, fresh and fiery angle to inform our consumers and dial up sales.

We achieved top of mind awareness which saw sales of the Nando’s Peri peri livers increase. Social media has been buzzing promoting user generated content. Through social media engagement resonance and relatability with the youth was achieved