Cannes Lions
FCB ARTGROUP, Istanbul / DYO PAINTS / 2018
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Description
DYO is a Turkey based paint company. Under the brand product umbrella they have an insulation plaster technology product that is resistant to fire in both indoor and outdoor applications. This feature reduces the risk of blaze in any construction. Therefore, it means less workload for firefighters. In such a scenario firefighters with a fear of unemployment will use their skills and equipment to find a new business line. So, they transformed the station into a car wash business which would suit best in this kind of situation.