Cannes Lions
M&C SAATCHI ABEL, Johannesburg / NANDO'S / 2023
Overview
Entries
Credits
Background
Nando’s always looks to feed the nation with humorous and irreverent points of view. This inspired our spots to be funny, relatable and resonate.
We created radio spots that took on the life of our delivery scooter as a device, in a smart, slick and quintessentially South African way. No matter what challenges our characters faced, our delivery scooters efficiently came to the rescue with our delivery service in under 45 minutes.
Execution
In a market where there is Uber Eats and Mr D, the brief was to drive consideration of Nando’s orders to be done through the Nando’s in-house delivery channel.
Our spots took on the life of our delivery scooter as a device, in a smart, slick and quintessentially South African way using onomatopoeia.
Outcome
Nando’s always looks to feed the nation with humorous and irreverent points of view. This inspired our spots to be funny, relatable and resonate.
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