Cannes Lions

I.T. SOLUTIONS

OGILVY & MATHER MALAYSIA, Kuala Lumpur / IBM / 2010

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Outcome

- The campaign’s measurement of success is the generation of US$1.5 million in validated leads in a month.

- One week after the mail out, the DM packs generated US$4.5 million in validated leads, Exceeding the target by 300%.- Leads continued to come in and the campaign has clearly succeeded in convincing CIOs who use competitive products/services to switch to IBM IT solutions.

Similar Campaigns

12 items

1 Cannes Lions Award
Creative Lab Five Application Site

GOOGLE, New york

Creative Lab Five Application Site

2017, GOOGLE

(opens in a new tab)