Cannes Lions
BATES, Milan / FERROVIE DELLO STATO / 2006
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Description
Ferrovie dello Stato knows which problems it has to resolve and it is working to resolve them. The 3 spots show, with an amusing touch, what sometimes happens and what Ferrovie Italiane has done and is doing to 'change the story'. In the 3 spots we see a cast that is shooting a film. In this spot, 'Cleanness', the actors (a man and a woman in love) are sitting and having a tiff. The woman stands up and starts to run to the toilet, but she could not enter it because it is dirty and closed.
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