The new wordmark embodies the immediately recognizable white capped silhouette of Mont Blanc, that looms above the city.

The result is a dynamic wordmark featuring an expressive, custom lettering inspired by the rugged mountain profile in an iconic premium style.

A solid brand strategy and identity work gives the alpine town a growth boost, channeled through four strategic clusters of offer: food, sport, shopping and culture. The new identity has elevated Courmayeur from a beautiful place to a brand destination that engages citizens, tourists, and partners alike in an immersive ecosystem of products and services. The rebranding is creating new opportunities for the town to attract premium investments partners and establish a richer cultural program.