Cannes Lions

It's a long way to Rio

FAMOUS BRUSSELS, Brussels / BOIC / 2016

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Description

This stop motion commercial illustrates the long road the Belgian athletes have to take to go from Brussels to the Olympics in Rio and the challenges that are waiting for them We worked together with graffiti artist Mr Mong. He illustrated the different sport disciplines and showed all kind of obstacles they had to deal with. The colours play an important role: the closer we get to Rio, the brighter they become. This alludes both to the warm weather in Rio and to the metaphorical light at the end of the tunnel. The music score is by world famous DJ Netsky.

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