The visual language of the campaign demonstrates what a new day according to 105 Di2 looks like. The photography emulates the Aerochrome look that is typically created using analogue Kodak film. Using this style, 105 Di2 draws attention to what is often overlooked. The intriguing campaign images lift your spirit and colour your world. 105 Di2 makes you look at life through rose-colored glasses and discover all the hidden beauty the world has to offer. The photographer is an avid cyclist themselves, so they made sure the dynamic essence of Shimano was captured, be it by running, crouching, using a drone or sitting at the back of a truck. The surrealism of the look and the location itself highlights the start of a new era, new world, new beginnings.