Cannes Lions

‘IT’S A TOUGH GAME. GO SMASH IT’

180 AMSTERDAM, Amsterdam / ASICS / 2015

Film

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Overview

Description

In this fun spot, French tennis star Gael Monfils is attacked by a series of ‘baddies’ who fire tennis balls at him from tennis cannons. He tracks them through a deserted factory – smashing each ball back at the assailant. Once they are all dealt with he is confronted by a tank-like ball machine which he’s more than happy to take on.

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