Cannes Lions

It´s better to own together!

FUTATSU INDUSTRIES, Oslo / OBOS / 2017

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Some pirates are loading treasures from a robbery to their ship when the captain turns up. He are heading for the treasure – HIS treasure. With greed in his eyes he cuddles with the treasure. This is only his, HIS!

Then a brave, but unsure pirate takes the word. What if they all split the treasure, he asks. Wouldn't that be better? He gives examples of what they then could have done – because at the end of the day it is better to own together, isn't it.

The rest of the crew likes this idea. They nods and smiles. Thumbs up. The captain get's angry, but what can he do?

The pirates shouts 'Sharing! Sharing! Sharing! and the mood is good.

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