We launched a series of ads solving potential 'Frequently Asked Questions' consumers might have about Cocio Mint. And offered 'mint blowing' answers to them, with a witty sense of humour and the Cocio twinkle in the eye.

The films are set in our spokesperson office, some kind of guru who knows the answer to every question in life. His body language and overall aura is key. He isn't a cheesy nor a goofy character, instead he is a cool guy, with all the self-confidence in the world. Impossible to embarrass. He has an attitude and swagger, but at the same time he has a likeable, warm and open charm.

In every film, a youngster with a child-like innocence, asks a strange question about the product and each time, our guru answers in a serious yet witty way.

Hold on to your chairs, it's mint blowing...