Cannes Lions
WANDA PRODUCTIONS, Paris / OAKLEY / 2019
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To get to the heart of committed athletes everywhere, It’s OK is an ode to the obsessed.
A series of intimate vignettes based on real insights and stories celebrates authentic moments along the journey of an impassioned sportsperson, enabling them to connect through the extremes they endure.
An original song accompanies the pinnacle film featuring pro athletes Chloe Kim, Mark Cavendish, Bubba Watson, and Mikaela Shiffrin, revealing the personal sacrifices made in pursuit of mastery. The activity gets to the heart of commitment, reassuring us that in the name of athletic infatuation, it’s OK.
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