Cannes Lions

It's Ok

WANDA PRODUCTIONS, Paris / OAKLEY / 2019

Awards:

1 Shortlisted Cannes Lions
Film

Overview

Entries

Credits

Overview

Execution

To get to the heart of committed athletes everywhere, It’s OK is an ode to the obsessed.

A series of intimate vignettes based on real insights and stories celebrates authentic moments along the journey of an impassioned sportsperson, enabling them to connect through the extremes they endure.

An original song accompanies the pinnacle film featuring pro athletes Chloe Kim, Mark Cavendish, Bubba Watson, and Mikaela Shiffrin, revealing the personal sacrifices made in pursuit of mastery. The activity gets to the heart of commitment, reassuring us that in the name of athletic infatuation, it’s OK.

Similar Campaigns

12 items

Shortlisted Cannes Lions
It's OK. One Obsession

AKQA, Paris

It's OK. One Obsession

2019, OAKLEY

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