Nowadays, people for whom this wine is intended live at such rapid pace, with little or no time for themselves and the activities they enjoy. In order to truly enjoy things such as wine, the consumer must find the time, which is rarely the case, so they open the wine too soon, before it has achieved its full potential. The main challenge was to develop a method of sale and consumption that would not compromise the quality of the taste experience. Aside from increasing brand recognition while strengthening the winery's position as a producer of premium wines, we also wanted to educate the consumer on winemaking, so they could appreciate the entire process and the wine more. There were 500 boxes manufactured. The cost per item was 52 euros (including the box, label, and application). The selling price per unit is 180 euros.

Since the limited edition Teran Barrique is an exceptional and unique wine, the manufacturer wanted it to be consumed in all its fullness and quality, but this required the cooperation of the consumer. In order to achieve this, they needed to comprehend the process that goes into producing great wine. The creative solution was the design of a premium box that emphasizes the importance of time, and in today's fast-paced society calls for patience, i.e. alignment with the slow rhythm of nature necessary for the production of quality wine, while at the same time educating the owner. Our target audience were wine enthusiasts, hedonists and gourmets who led busy lives.

The key point in this design is locking this limited edition Teran Barrique in a box with an integrated padlock, making it inaccessible for consumption. On the box, we've put a QR code leading to an application. Here we intentionally mixed tradition (winemaking) with something new like an application, needed to open the box, but teaching the consumer along the way. It sends 28 notifications to the owner over a longer period of time (no more than 6 months), which may be read in detail within the application. The last message contains the code to open the box. When the owner opens it, they are greeted with the message "It's time for your time". In making this project we've used only recyclable materials, just as the whole concept of this design relies on tradition, avoiding bustle and consumerism, and getting back in sync with nature and its natural course.

The initiative drew a lot of media attention, which helped achieve the brief's goal of increasing brand awareness and boosting the winery's reputation as a premium wine producer, resulting in a 31% increase in sales throughout the year. The educational aim was also attained; the wine enthusiast learnt more about wines and their production.