Creative execution narrates the story of the hardest time during the World War II, when there was one who sacrificed his life to protect an object overlooked by others. This is because the true value of some things cannot be priced.

Thus, for the most valuables and the most precious person of yours, everything is worth it.

As a result, ‘It’s worth everything” thematic campaign emphasizes on projecting the brand’s understanding towards the meaning of “home” through a symbolic object which is inestimable in term of the monetary value.