Izaro Motors is a new manufacturer of electric cars. The only visible image was the logo; everything else was to be built.The first thing needed was to give personality to the brand. Izaro Motors needed its own discourse: to say something until your first car saw the light.

Words are needed to speak; the words are built with letters. Therefore, we created a special font for Izaro, one that plugs into the network, and with that typography, we created a new language: Electrotalk. An unconventional way of speaking. The electric language versus the gasoline language.From Electrotalk.net, anyone could create his or her own Electrotalk and send it to someone else. Speaking Electrotalk is speaking about Izaro and its new way to create electric cars.

So far:-10,500 Electrotalk sent.-120,000 references to Izaro Motors-131,000 references to Izaro GT-E -Bookings are open for Izaro GT-E. There are good expectations, near the 50% (Bookings: €5,500/each)