Iceland is one of the coldest countries in Europe. But how do the natives protect themselves from its cold? With a jacket labelled “66° North” – one of the oldest and well-known jacket manufacturers which has been keeping Iceland warm since 1926.

We show in our TV-Spot that wearing a “66° North” jacket is in the truest sense of the word like sitting in front of a cosy fireplace with a good friend and drink-ing warm grog on a cold and windy day. It just makes you feel comfortable and sheltered.