In “Jacques the Filthy Razor,” a man’s anthropomorphized blade tells him in a stereotypical French accent that it’s time to shave. When he objects that he’s been using the blade for weeks and it’s crusty and smell bad, he replies, “Crusty like a baguette…and the smell is very natural.” As in previous ads for the brand, founder and CEO Michael Dubin (a former improv comic) appears in each of the ads to inform viewers of the company, stating in each of the spots, “Don’t shave with a filthy razor because new ones are so expensive.