Jaguar Heritage Racing is a Trust dedicated to the preservation of the Jaguar car marque and its predecessor companies. After years of Jaguar focusing on the present day the time had come to leverage their heritage. The challenge was to determine the best way to weave the historical facets of the brand into today’s consumer’s consciousness.Turner Commercial Productions (TCP), CNN’s in-house creative agency, created a strong online presence, with a bespoke ad feature page and banners. The section housed Jaguar's press releases, articles about classic and modern Jaguars, interviews and films. Traffic driving banners were strategically positioned around CNNI, CNN.com.