1st: CREATING RENEWS MANUALWe make the manual for 7 easy step to make RENEWS bag and publish it through traditional media to guerilla advertising: website and email blast, viral video, direct brochure, X banner, print ad, celebrity endorsement, ambient and guerilla advertising.2nd: WORKSHOP EVENTAfter the manual has been spread, we held workshop events to create 'Agent of Change'. We conduct it on shopping malls, supermarkets, bazaars, office buildings and schools. Not only producing renews bag, we also producing “Agent of Change”: A skillful volunteers that can lead the guide on “how-to-make-renews-bag” towards their friends, families and their respective communities. Thousand of volunteers have participated in producing the RENEWS bag.3rd: EXCHANGE DAY EVENTOn this event we were promoting the use of paper bag, which has been produced during workshop event, in the malls and other public space. Thousands of RENEWS bag from the workshops have been given to replace the role of plastic bags. And during the EXCHANGE DAY, we encourage people to exchange their plastic bag into renews bag. And also in collaboration with retail stores and supermarket, we reduce plastic bag waste from which they derived: at cashier. The cashiers will lead the costumers to use renews bag rather than plastic bag.

This “timeless” movement is uncountable due to its naturally multiplying growth, it’s not easy to trace the exact quantifiable result. As we speak, hundreds of workshop has been held in office, school, and other public space and weekly workshops keep on running at 5 biggest malls in Jakarta. Not to mention the workshop con-ducted by “Agent of Change” in their own community. Thousands of skillful volunteers and renews bag has been created and still counting. The invitation from schools and offices asking us to conduct workshop in their Corporate Social Responsibility event are still coming to our desk, not only from Jakarta, but also from other city throughout Indonesia. The number of renews bag that already in the people’s hand through the exchange day event is also uncountable. Hundreds of outlet and retail stores are now producing their own renews bag and use it as their main bag. Renews bag play a big role of their services. A positive chain reaction has born and the movement continues to expand.This campaign has boosted The Jakarta Post’s image as a newspaper that pays serious attention towards the environmental impact of its activities and actively manages its own product waste. As for WWF, this movement became a pilot project to encourage individual participation in helping to protect the environment.