Cannes Lions

JAM SESSIONS VIDEO GAME

COLENSO BBDO, Auckland / MONACO / 2008

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Description

The brief was to show 16-25 year-old males that the Jam Sessions game can simply transform your Nintendo DS console into a guitar. This in turn allows you to become an instant rock star.We appealed to this specific consumer demographic, not through a product demonstration, but rather by showing them the attitude and lifestyle that comes with being a rock star.

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