At midnight in faraway Tasmania, some finely-dressed men are lured to a lake by a haunting guitar song. They climb into a fleet of boats and row toward a glimmering offshore light. As they get nearer, we see it’s actually a floating cabin with a girl on the terrace strumming a guitar. The men tether the boats to the house and go inside to see hundreds of ornate glass bottles. Each man chooses one. They return to the terrace and kneel on the edge, where each dunks his bottle into the pure waters and receives a James Boag’s Premium instead.