Sabakaita is a "Japanese chef at your home" service, located in Forlì, in Italy’s Romagna region.

Though the naming Sabakaita sounds Japanese, it actually means “what are you talking about?” in the local Romagna dialect.

As a matter of fact, this common dialect has many words that sounds Japanese...

As a result, in this radio ad we hear sushi instructions given by a Japanese- sounding chef who is actually speaking all the time in his Romagna dialect.

The outcome doesn't meet expectations, though: Sushi needs to be prepared by Sabakaita's authentic Japanese chef!