Audience: 16-25Objectives:The ‘beyond the banner’ piece was designed to advertise the new range of Just jeans Mini Skirts in a quirky manner, let customers have fun with the brand and offer a clothing discount via the site.Creative: The campaign was executed with a ‘cheeky’ mini golf theme, which was ‘driven’ across a TVC, game, imagery, and sound. It also included hidden visual surprises for the viewer.A viral email was also sent to Just Jeans customers to drive traffic to the microsite and store. 'Players' were encouraged to challenge a friend to a game of 'Mini Driver'.