JP DA'MAGE is the online showcase for the New York fashion jeans label JP DA'MAGE. It includes a filmed intro and separate sections for DA'MAGE's women's and men's lines.

We were asked to create a highly image-oriented "un-website". JP DA'MAGE's brand stands for fashion, image, and quality. It was vital that their online face convey the same playful, youthful sexiness as their other marketing. Marketing objectives were to enhance the JP DA'MAGE brand image and provide a high quality online information resource for interested customers.

Target: Fashion trendsetters in their 20s and early 30s.