Cannes Lions
CONTRAPUNTO, Madrid / DAIMLEY CHRYSLER / 2005
Overview
Entries
Credits
Execution
In a central train station that contains a tropical greenhouse, we placed an empty car display and featured the car as if it had escaped from its natural habitat, within the vegetation.
Outcome
The Euros 4,000 invested per week in this media action, brough in about 150,000 commuters, who pass through this train station every day.
19% increase in terms of traffic at dealerships, 12% increase in terms of sales.
Similar Campaigns
12 items