Cannes Lions

JEEP GRAND CHEROKEE

ELEPHANT SEVEN, Hamburg / CHRYSLER / 2007

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No SUV can claim to have as much tractive power as the original – the Jeep Grand Cherokee. And this power is most at home off the road. Which is why we developed banner motifs that use a fun approach to show that the Grand Cherokee is virtually unstoppable. In the first motif, the user can move a pneumatic drill around with the mouse and use it to drill chunks out of the banner. The Grand Cherokee then effortlessly negotiates the huge potholes. In the second motif, the user can tear off a strip of the banner like a piece of paper. The Grand Cherokee then drives effortlessly along the torn edge. It is the original SUV, after all.

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