Cannes Lions

Jeep Jurassic

DDB CHICAGO, Chicago / FIAT GROUP / 2018

Film
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We open the famous Jurassic Park chase scene, where a Jeep is being chased by an Angry T. rex, Jeff Goldblum then delivers his famous line "Must go faster!" Smash cut to the present day. He's still being chased, this time by an even more angry T. rex in what looks like an updated Jeep. The situation is tense, he glances behind, sees the T. rex and has an idea. He suddenly swerves and catches the giant reptile off balance, cleverly moving the beast to the side road. He then slams on the brakes which makes the dinosaur overshoot the Jeep. Now he's behind the T. rex, giving chase. It's payback time! Jeff then delivers a line. "How do you like it now my friend?" Match cut to a Jeep showroom, a saleswoman asks if he'd like to take it for a test drive. He exclaims "I just did."

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