There are around 3000 wounded animals in the wild every year that need medical assistance, but the National Wildlife Hospital is not equipped with enough rangers to evacuate each and every wounded animal to the hospital.

The insight was to use a sharing economy principles and existing resources such as Jeeps vehicles travelling around the country and mobile trustworthy WhatsApp messenger to solve the problem in the simplest, most effective way.

Our strategy was to create a collaboration between the National Wildlife Hospital and Jeep, encouraging Jeep drivers who were in areas close to wounded animals, to help transport them to the hospital.

Jeep club members were offered to join a WhatsApp (instant messaging app) group "Jeep to the rescue", where notifications regarding animals in distress in need of transportation were posted live by the Wildlife rangers with the specific geo-location of the wounded animal.

Jeep Club members were offered to join a WhatsApp (instant messaging app) group "Jeep to the rescue", where notifications regarding animals in distress in need of transportation were posted live.

If a Jeep Club member was able to come to the rescue, they contacted the ranger via WhatsApp and arranged to transport the injured animal to the national Wildlife Hospital.

The platform became a life-saving, activating tool, creating maximum engagement between rangers and Jeep drivers. Through Instant Messenger/ WhatsApp, we provided an effctive, accessible real time solution.

We achieved a response rate of 15% Club Members who were actively involved in rescuing animals.

Jeep Club members felt a sense of pride from being part of this exclusive ‘do good’ WhatsApp group which evoked customer activation by enabling Jeep Club members to engage in a socially worthwhile activity reflecting their values and those of Jeep.