This jelly dessert, Jelly de Zero, was launched amidst a market full of zero-cholesterol, zero-calorie products. It was a time when Japanese advertising was filled with creative work selling "Zero." So rather than to shout how healthy or beauty-conscious the product is, this commercial was an attempt to send out the message that Jelly de Zero understands the daily issues that the Bridget-Jones-like target must confront. And by having these lines sung by a little girl, the cynicism appealed to the target, led to product sales, and the product received high acclaim for its success in major publications.