Cannes Lions
TBWA\PARIS, Boulogne-Billancourt / JEAN-MARIE DRU / 2012
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Everybody who’s talking to Jean-Marie Dru is fascinated by the number of short stories he has collected during his 40 years working in the advertising universe: from the Mad men to the digital revolution.That’s why, for the launching of his book Jetlag, we have decided to give the opportunity to potential readers to listen to Jean-Marie Dru telling his stories as if he were just next to you in a plane. To make this happen, we invited a new kind of video player: a video-book teaser.
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