Cannes Lions

JETTA

ARNOLD WORLDWIDE, Boston / VOLKSWAGEN / 2004

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This spot tells the story of Ben, a guy born with a right foot two sizes larger than his left foot. He grows up showing the difficulties of having one larger foot. Ben is eventually vindicated because his right foot is prefect for stepping on the gas of his Volkswagen Jetta. The new Jetta: for some people, it's the perfect fit.

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1 Cannes Lions Award
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