Cannes Lions
CP+B, Boulder / VOLKSWAGEN / 2009
Overview
Entries
Credits
Execution
To prove the Jetta TDI Clean Diesel is both eco-friendly and fun to drive, Volkswagen created the world’s first green racing series: The Jetta TDI Cup. 30 young drivers racing 30 identical Clean Diesel racecars, for the chance to win $100,000.
Outcome
The Jetta TDI Cup not only proved that green can be fast, but it redefined racing, and helped the Jetta TDI win 2009 Green Car of The Year. Racing Under Green was seen by over 653,000 viewers on TV, giving viewers an inside look at the future of green racing.
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