Cannes Lions
PUBLICIS & HAL RINEY, San Francisco / PETER KIM / 2006
Awards:
Overview
Entries
Credits
Description
Peter Kim Jewelry sells custom engagement rings and wanted to target the young male demographic that they refer to as the FHM or Maxim magazine crowd. We chose to appeal to the smart guys in this audience with an undeniable truth: when you buy your fiancé a bigger ring, she’s more likely to be accommodating. To exaggerate the truth, we used a suave salesman who gives young men the facts on what a particular ring might inspire.
Similar Campaigns
6 items