We created a set of business cards that do exactly what Posh Jewels costume jewellery does for the wearer. That is, it makes the card owner look posher than they really are. Once the business card is placed into the wallet/purse, only the top strip is visible. This creates the impression that the card bearer is a member of the most elite clubs or the most reputable bank.

The client reports that the cards have been hugely popular, with people wanting to collect the whole set to fill their wallets. The target audience appreciated the tongue-in-cheek nature of the cards and as a result warmed to the brand. 5,000 cards were given out over a 2 month period and figures show that traffic to their website has been up by 40%, and sales have subsequently been up by 18%.